Measuring farmer reaction to Canada’s proposed 30% fertilizer emissions reduction target
Why This Study Was Conducted
In August 2022, the federal government’s proposed target to reduce fertilizer-related emissions generated significant discussion among Western Canadian farmers.
iFusion Research conducted a rapid farmer survey to measure awareness, agreement, concerns about yield impacts, familiarity with 4R Nutrient Stewardship, and views on whether future reductions would remain voluntary.
Research Method
Interactive Voice/Touch Response
August 29, 2022
546 Western Canadian farmers
Manitoba, Saskatchewan and Alberta
Results were weighted by province using the 2021 Statistics Canada Census of Agriculture and tabulated using SPSS with statistical testing.
Respondents qualified by confirming they were currently farming.
Selected Findings
Net disagreement with the 30% fertilizer emissions reduction target
Synthetic fertilizer users who felt the target was not achievable without reducing yields
Said the target became achievable when 4R practices were considered
Believed government could eventually mandate reductions
Why Interactive Voice/Touch Response Was Appropriate
This study demonstrates how Interactive Voice/Touch Response can be used to quickly measure farmer opinion on time-sensitive issues.
It allowed iFusion Research to reach a large sample of commercial farmers across three provinces in a short field period, while still applying professional weighting, tabulation and statistical analysis.
Why Farmers May Find This Useful
iFusion Research shares selected case studies so farmers can see how their survey participation contributes to industry knowledge, policy discussion and better understanding of producer views across Canada.
“`
ifusionresearch.com 