Fielding Methods

iFusion Research fields quantitative surveys using on-line, live agent interviews or automated interactive voice/touch response methods or a combination. We use the best method based on the clients objectives, budget and speed of results.

On-Line Surveys

On-line surveys are conducted over the web by sending potential respondents a link to a survey through e-mail that they can complete on a computer or mobile device.

Advantages

  • Respondent can complete survey at a time most convenient to them.
  • Survey does not have to be completed all at once. Ability to come back to uncompleted survey at the point where respondent left off.
  • Respondent can give more thought to an answer.
  • By far the best method for conjoint or discreet choice surveys.
  • Can show images to help respondent visualize options.
  • Lower cost than a live agent interview over the phone.

Disadvantages

  • Some type of an incentive is ususally required to convince respondent to reply.
  • Takes longer to complete a project.
  • More difficult to set quota by different segments.
  • More difficult to obtain sample that represents entire population.

Live Agent Phone Interview

These are surveys were potential respondents are called by an interviewer over the phone.

Advantages

  • Easier to get telephone numbers than e-mail adresses.
  • Highest response rates.
  • Quicker to complete a project than an on-line survey.
  • Best way to qualify respondents and set quota by different segments.
  • Easier to obtain sample that reflects population and apply statistical significance.

Disadvantages

  • Most expensive fielding method.
  • More difficult to conduct conjoint or discreet choice surveys.
  • More intrusive method of conducting surveys.
  • Requires an incentive for participation in most circumstances.
  • Must take more care to avoid interviewer bias.

Interactive Voice/Touch Response

These are surveys conducted over the phone using automated calling technology where response to questions are captured by keypad or voice.

Advantages

  • Very fast implementation and delivering of results. Usually within 24 to 48 hours from start to finish.
  • By far the lowest cost method.
  • Easy to set quota.
  • Easier to obtain sample that reflects population and apply statistical significance.

Disadvantages

  • The number and type of questions are more limited.
  • Lower response rates require larger lists to draw sample from.More
  • Cannot conduct conjoint or discreet choice surveys.
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