iFusion Research fields quantitative surveys using on-line, live agent interviews or automated interactive voice/touch response methods or a combination. We use the best method based on the clients objectives, budget and speed of results.
On-Line Surveys
On-line surveys are conducted over the web by sending potential respondents a link to a survey through e-mail that they can complete on a computer or mobile device.
Advantages
- Respondent can complete survey at a time most convenient to them.
- Survey does not have to be completed all at once. Ability to come back to uncompleted survey at the point where respondent left off.
- Respondent can give more thought to an answer.
- By far the best method for conjoint or discreet choice surveys.
- Can show images to help respondent visualize options.
- Lower cost than a live agent interview over the phone.
Disadvantages
- Some type of an incentive is ususally required to convince respondent to reply.
- Takes longer to complete a project.
- More difficult to set quota by different segments.
- More difficult to obtain sample that represents entire population.
Live Agent Phone Interview
These are surveys were potential respondents are called by an interviewer over the phone.
Advantages
- Easier to get telephone numbers than e-mail adresses.
- Highest response rates.
- Quicker to complete a project than an on-line survey.
- Best way to qualify respondents and set quota by different segments.
- Easier to obtain sample that reflects population and apply statistical significance.
Disadvantages
- Most expensive fielding method.
- More difficult to conduct conjoint or discreet choice surveys.
- More intrusive method of conducting surveys.
- Requires an incentive for participation in most circumstances.
- Must take more care to avoid interviewer bias.
Interactive Voice/Touch Response
These are surveys conducted over the phone using automated calling technology where response to questions are captured by keypad or voice.
Advantages
- Very fast implementation and delivering of results. Usually within 24 to 48 hours from start to finish.
- By far the lowest cost method.
- Easy to set quota.
- Easier to obtain sample that reflects population and apply statistical significance.
Disadvantages
- The number and type of questions are more limited.
- Lower response rates require larger lists to draw sample from.More
- Cannot conduct conjoint or discreet choice surveys.
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